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AI masterclass for communication

What will you learn in these 3 days

The “AI for Communications” course is designed to teach professionals how to leverage artificial intelligence to elevate their communications campaigns. You will learn to use AI to analyze data, segment audiences, personalize messages, automate campaigns, generate content, monitor sentiment and measure the effectiveness of your strategies. This course will equip you with the skills to anticipate trends and plan proactively, ensuring your communications are always cutting edge and resonant with your target audience.

The topics covered

1

DATA EXPLORATION &
COMPETITION ANALYSIS

We will learn how  AI can be a valid tool for  analyze complex data and identify patterns that will help delineate communication strategies, improving customer and market understanding.

2

PROFILING
&
LIQUID MARKETING

We will explore  how technology can help us segment the audience in an extremely precise way and create highly personalized messages, increasing engagement and communication effectiveness.

3

GENERATION
OF CONTENTS &
MEDIA MANAGEMENT

 

AI can be an excellent ally in generating highly personalized content. We will discover how to generate them and automate campaigns, optimizing processes and freeing up resources for high value-added activities.

4

PERFORMANCE ANALYSIS
&
ADJUSTMENT

AI monitors audience sentiment and campaign performance, providing the basis for a reactive and proactive communications strategy.

The program

DAY 1

  1. Introduction to generative AI for communication: new tools and current trends

  2. Artificial intelligence for target profiling for media campaigns

DAY 2

  1. Generative artificial intelligence and tools to create highly personalized content

  2. How AI is changing media management  optimizing communication strategies

  3. Metrics and performance

DAY 3

  1. Workshop on the use of tools for generating creativity and media planning with the support of artificial intelligence

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